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Brand selloffs, new marketing strategies and more investment should be on the table.
August 12, 2023
By: TOM BRANNA
Editor
The post-Perelman Era is underway at Revlon. For the first time in nearly 40 years, you won’t find Ronald or Debra Perelman at the helm of one of the world’s most-recognizable beauty brands. The Perelmans ran Revlon since 1985. But now, with Elizabeth Smith as interim CEO and emerging from bankruptcy after eliminating over $2.7 billion in debt, some observers say there are signs Revlon is no longer going in reverse. For example, Q1 sales edged up more than 2% to $490 million. More importan...
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